Businesses & Social Media
With there being so many Social Networks around it can be hard to decide which are worth your businesses time and which ones not to bother using. Harrogate Web Solutions today will explain the pros and cons of some of the major Social Networks and whether or not your business should be using them.
Pros: Facebook is by far the biggest Social Network based on the number of users it has, and as they all ‘like’ things, Facebook collects the data to accurately recommend you to potential customers.
Cons: Must have a personal account to create the business page.
Summary: You should seriously consider using Facebook for your business.
Pros: Instantaneous, updates occur in real time and users react quickly too.
Cons: As a micro-blogging platform, there is a character limit on posts. Text posts tend to go unnoticed, images are recommended to catch peoples attention.
Summary: Twitter is the network we recommend the highest due to the real-time updates, so many potential customers are available on demand.
Pros: Instagram is great for showing the personal side of a business, and is a useful tool for showing off products.
Cons: Without interesting content you will be most likely ignored. Also content posted to Instagram must be posted from a smartphone.
Summary: If you have regular, interesting content to share, Instagram is recommended.
Pros: Primarily for businesses trading with other businesses, and it can create connections with other businesses very well.
Cons: Not great for generating sales if you don’t sell to other businesses.
Summary: Usually a LinkedIn account is useful, but not essential for businesses who sell only to the general public.
Pros: Integrated with Google Maps, which benefits SEO greatly. Also integration with Google Hangouts which can be used for webinars or presentations.
Cons: Similar to Facebook in how it works, but with less users.
Summary: Google+ is recommended simply for the integration with Google Maps, posting updates is up to you, try it and if you get a response keep going.
Pros: Worlds largest video sharing platform. Was also recently integrated with Google+, so webinars/presentations can be uploaded or livestreamed to YouTube via Google+. YouTube can also be used to show off new products in use.
Cons: If you have no content to share in a video format it wouldn’t benefit your business.
Summary: If you create webinars or have interesting content to post, we would recommend a YouTube account.
Pros: Similar to Instagram in that you can share photos, not only that but you can create albums (‘boards’) of photos, however unlike Instagram you can link to content that isn’t uploaded direct to Pinterest. For example you can ‘pin’ a YouTube video to a board.
Cons: Pinterest requires a lot of work than the other Social Networks mentioned to get a response.
Summary: If you have the time available for regular pinning and repinning, Pinterest can be successful for you.
It is important to note for all of the Social Networks you chose to use that content you upload is relevant and interesting, spamming followers with boring content or posts that either paint you in a bad light or is irrelevant to your business is generally ignored and could harm your brand’s reputation.
Social Media is becoming more and more important for how brands are grown, so it is important that businesses learn to use it to its’ full potential.
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